Sarah Vadé, Boy
20,5 x 27 cm, 400 p, ills colour & bw, softcover, English
Published by Les Presses du Réel
Anthology of selected commercial ads published within the US Playboy from 1960 to 2003, Boy constitutes a visual commentary on the normative representations of desire and on the masculine consumer’s ideal of life at the end of the 20th century.
A gender kind of visual essay built out of a magazine half composed by commercial ads. An exercise in montage and collage, both chronological and visual, of a material that may have constituted the modern heterosexual charm. 800 pages of glamour advertising aimed at the 20th century male, patiently converted by a 21st century young woman into a 400 pages publication.